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web site analytics |
So you built a web site. Good for you! The idea is for it to help build your business, right? It probably required a lot of time, effort, and money to build, didn't it? Now what?
Your web site host probably gives you basic statistics like the graph at left - typically monthly summaries of visitors and views. But you need more detail, so you look to an analytics outfit like Google Analytics to get it.
Instead of flying blind, wouldn't it be great to know who's visiting the site and what interests them, and work with them?
The problem is, unless they contact you, they remain anonymous, and let's face it: most of the time, most people prefer to browse. They are NOT going contact you, and that does NOT mean that your business is a failure. It just means that's how people are. As such, how can we work with them?
The best we can do is understand popularity and trends, then in our interactions with individuals, use that understanding. While Analytics are no substitute for Sales and Customer Relationship Management, they can still help you work more intelligently and effectively with your prospects than you could without them.
But guess what: the numbers you'll get from the analytics outfit are very, VERY different than the ones you get from your web host.
What is the deal??? Is someone lying to you?
No. They just measure differently. As the above graphic shows, web hosts overstate and analytics outfits understate.
Regardless how awesome their reports and charts may be, analytics outfits can't report what they don't notice, and the web hosts don't provide adequate detail. That's why you sought the analytics folks in the first place, right?
The Truth is somewhere in the middle. You need to know both.
What a dilemma! What to do?
Get a little help from Making End$ Meet. Below is an easy-to-use spreadsheet template that breaks down monthly web host site stats daily and color-codes the three most popular pages each day. This gives you a daily overview of the effectiveness of your efforts to drive traffic to your site. Sure, these figures include some robotic activity, but they also include real visitors and views missed by analytics outfits.
Updating it takes less than five minutes.
Combined with analytics knowledge, this can powerfully help you understand your prospects' interest, enable you to serve them best, and maximize your business.
Your web site host probably gives you basic statistics like the graph at left - typically monthly summaries of visitors and views. But you need more detail, so you look to an analytics outfit like Google Analytics to get it.
Instead of flying blind, wouldn't it be great to know who's visiting the site and what interests them, and work with them?
The problem is, unless they contact you, they remain anonymous, and let's face it: most of the time, most people prefer to browse. They are NOT going contact you, and that does NOT mean that your business is a failure. It just means that's how people are. As such, how can we work with them?
The best we can do is understand popularity and trends, then in our interactions with individuals, use that understanding. While Analytics are no substitute for Sales and Customer Relationship Management, they can still help you work more intelligently and effectively with your prospects than you could without them.
But guess what: the numbers you'll get from the analytics outfit are very, VERY different than the ones you get from your web host.
What is the deal??? Is someone lying to you?
No. They just measure differently. As the above graphic shows, web hosts overstate and analytics outfits understate.
Regardless how awesome their reports and charts may be, analytics outfits can't report what they don't notice, and the web hosts don't provide adequate detail. That's why you sought the analytics folks in the first place, right?
The Truth is somewhere in the middle. You need to know both.
What a dilemma! What to do?
Get a little help from Making End$ Meet. Below is an easy-to-use spreadsheet template that breaks down monthly web host site stats daily and color-codes the three most popular pages each day. This gives you a daily overview of the effectiveness of your efforts to drive traffic to your site. Sure, these figures include some robotic activity, but they also include real visitors and views missed by analytics outfits.
Updating it takes less than five minutes.
Combined with analytics knowledge, this can powerfully help you understand your prospects' interest, enable you to serve them best, and maximize your business.
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Web Host Statistics Breakdown by Making End$ Meet
Actual results, early June 2015 |
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Legend
#1 = Green #2 = Yellow #3 = Blue |
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