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Help for real estate professionals |
"Few people understand the concept or the power of accountability . . . . The greatest successes and the highest achievements almost always are due to accountability. Almost every great athlete or artistic performer has a coach . . . they do not need to be better than you are at what you are doing. Their role is to keep you on track, to make sure that you are doing what you set out to do and are looking at the results you are getting.
Always remember that 'feedback is the breakfast of champions.'"
~ Gary Keller, The Millionaire Real Estate Investor, pages 306-307.
Always remember that 'feedback is the breakfast of champions.'"
~ Gary Keller, The Millionaire Real Estate Investor, pages 306-307.
June 2015
Hello, My name is Kris Freeberg. I'm a Microeconomist. Since 1996, through my practice Making End$ Meet, I've been helping individuals and groups plan and achieve their economic goals. I was inspired to make this survey when a real estate broker recently asked me to help her agents succeed. At first I noticed their need for Marketing Plans and some kind of Contact Management or CRM. Then I realized what she really needed was a management system that respected each agent's independence on the one hand, and on the other, helped the brokerage team work together, providing the broker with some kind of organizational "dashboard" that helped her know how her brokerage was doing as a whole. I saw how since agents are typically "people people" who do not like to spend much time in front of screens and keyboards learning software, on the one hand it had to be simple enough to be quick to learn and easy to navigate; and on the other, it had to be complete enough to answer pretty much any question a broker or agent might ask. It should be cloud-hosted, secure, mobile-friendly, flexible, and above all, it should respect agents' autonomy and freedom. I saw how anyone who developed such a thing would be doing a huge favor for a lot of people and would add tremendous value to the marketplace. As an application developer myself, I felt an urge to create such a system; but, not wanting to reinvent the wheel or assume unnecessary risks and costs, I realized other developers out there who are more talented and experienced than I am have probably created solutions already that are as good or better than anything I might create. I began to research the brokerage management system space, and was soon overwhelmed by the number of choices and their variety of features. I realized that if a developer and detail oriented person like me felt overwhelmed, how much more overwhelmed might more people-oriented real estate brokers and agents feel? I asked friends, relatives, and colleagues who work in real estate what, if any, systems their brokerages used. No one had a ready answer. Very soon, I realized I had stumbled upon a profound and widespread need to develop some clarity about the question for everyone. The purpose of this survey is to create and share such clarity. With your help, through it I hope either to identify, or to create, the best brokerage management solution, with which I can then proceed to help brokerages like yours thrive. It's a quick one-pager containing ten sets of questions. Below left is an image; when you click on it, you'll be led to the actual form. I look forward to learning & sharing findings with you! Thanks for your time! For your success, Kris Freeberg, Economist Making End$ Meet [email protected] (360) 224-4322 |
Faves
Tricks & Tools
http://marketing.realtor.com http://realtor.com/goals https://www.fivestreet.com http://brightopen.realtor.com http://ww1.topproducer.com/openhouse/ Real Estate Research Findings 04/07/16: It's All About Quality. |
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The Survey - click below to participate
Webinar: "How Kris Lindahl Became Minnesota's Top Real Estate Agent in Six Years" by Happy Grasshopper CRM
September 3, 2015 
Take-Aways:
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Others' Research
ActiveRain's findings from their
2011 survey of 1,758 real estate professionals: Use a CRM, invest in marketing, & hire assistance. 
Data provided by ActiveRain.com. Join 215,590 Real Estate Agents on the world's largest Real Estate Social Network. In April 2014, Realtrends surveyed 1,354 brokers about this question. 295 responded. Below is a benefits chart they made from their findings. To see the whole report, click on the chart.
A year later, they published this. To read their findings, click below.
Most Prevalent Features
Biggest Hurdle: using a non-real estate specific system.
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