It's a wonderful time to be alive: since Amway began in 1957, Multi-Level or Network Marketing companies (MLM) have proliferated, offering anyone with gumption the chance to build their own lucrative business.
To say the least, results have been mixed. Google the subject today, and you'll find a wide range of opinions, from amazing success stories to bitter complaints about pyramid schemes and scams.
One thing's for sure: turnover is high, and a slim minority succeeds.
Why?
Through books, tapes, vidoes, and events, MLMs are great at building excitement. But excitement alone isn't enough to build a sustainable, successful business.
Over the years, I've been dismayed to find that they've been surprisingly light on practical sales tools and techniques that are normal in more traditional business organizations . . . the solid, nuts-and-bolts tools that make the difference between failure and success. For example, while they have the systems necessary to manage complex upline and downline relationships and transactions, these systems are strictly internal. People enter them when they become participants.
In other words, they don't provide a whole sales funnel. Their systems begin at the end, at the moment of conversion.
What about all the steps before - you know, THE IMPORTANT ONES above, inside the red box, that CAUSE SALES?
Answer: a proper Customer Relationship Management (CRM) system. Setup is quick, easy, and surprisingly affordable. For help making your MLM business really rock and roll, please reach out!
One thing's for sure: turnover is high, and a slim minority succeeds.
Why?
Through books, tapes, vidoes, and events, MLMs are great at building excitement. But excitement alone isn't enough to build a sustainable, successful business.
Over the years, I've been dismayed to find that they've been surprisingly light on practical sales tools and techniques that are normal in more traditional business organizations . . . the solid, nuts-and-bolts tools that make the difference between failure and success. For example, while they have the systems necessary to manage complex upline and downline relationships and transactions, these systems are strictly internal. People enter them when they become participants.
In other words, they don't provide a whole sales funnel. Their systems begin at the end, at the moment of conversion.
What about all the steps before - you know, THE IMPORTANT ONES above, inside the red box, that CAUSE SALES?
Answer: a proper Customer Relationship Management (CRM) system. Setup is quick, easy, and surprisingly affordable. For help making your MLM business really rock and roll, please reach out!
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Multitasking
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MLM usually begins as a part-time venture. What about everything else?
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Since the MLM opportunity often begins part-time, perhaps it's not realistic to expect MLM companies to provide a whole sales funnel anyway. Perhaps it's just as well.
I've found that people who are involved in MLM businesses are intense multi-taskers. They have a lot of other balls in the air, irons in the fire, and pots on the stove like day jobs, conventional businesses, and active social and family lives. They're vibrant and busy. The relationship between their MLM business and everything else is lively and interdependent.
For multi-taskers like this, it makes sense to use a CRM system that is beyond their MLM business. That way, they can manage everything with it, and work smoothly with such interdependencies as they arise.
Does this sound like you? Let's give your business a quantum leap to success! Add some steak to that sizzle! Please reach out to get help setting up a system that solves your whole puzzle.
I've found that people who are involved in MLM businesses are intense multi-taskers. They have a lot of other balls in the air, irons in the fire, and pots on the stove like day jobs, conventional businesses, and active social and family lives. They're vibrant and busy. The relationship between their MLM business and everything else is lively and interdependent.
For multi-taskers like this, it makes sense to use a CRM system that is beyond their MLM business. That way, they can manage everything with it, and work smoothly with such interdependencies as they arise.
Does this sound like you? Let's give your business a quantum leap to success! Add some steak to that sizzle! Please reach out to get help setting up a system that solves your whole puzzle.
Solve the whole puzzle!
Thanks to scam-buster Ethan Vanderbuilt for finding the below video.
